Both small and big business try hard to come to the Google top ranking. With the online market, you can easily convert thousands of visitors into customers. But how can you increase your productivity if your website is not visible on the search engine result page? You can’t grow your business until your site is not ranking. Sometimes you did lots of efforts to increase your website ranking but still, you are in the same position and unable to beat your competitors. The biggest reason behind this is that maybe you did some common mistakes which you need to improve for come on the google search result page.
Improve your content quality: if your website is not ranking on search engines then maybe your site content is not good or poor. After Google panda update content has its own value. If your website content is not unique, low-quality and even non-existent then Google won’t want to give rank to your website. Google gives preferences to the sites which contain high quality and unique content. Take your time whenever you need to write some content. Do full research before uploading any content.
- Focus on backlinks: Backlinks are plays a very crucial role when it comes to website ranking. If your website contains more backlinks then you can rank higher. But at the same time, quality of backlinks also matters a lot. Rather than focusing on quantity start focusing on quality. Publish your content on that site which you find relevant for your content. Before publishing any content check the domain authority, page authority of the site to know more about the site. Make links on regular basis, the better quality they have, the better you will rank. Some people use the word “click here” when they make backlinks. Instead of using ‘click here’ use a proper designation name or a word that is relevant.
- Check Site On-Page: Before doing any off-page SEO activities it is also very necessary to measure all the on-page activities. If your website on-page code is not well then no matter how much struggle you do you can’t get a better rank. Focus on all the type on Meta tags; define all the tags very clearly. Also, check all the small things such as heading tags, images size, loading time, mobile friendliness, XML sitemap, Alt tags etc. All your Meta title, descriptions should closely match with the content of the page.
- Be-active: If you seriously want to increase your website ranking then you need to-be-active. Don’t get disappear after publishing some content. Publish the content regularly. With the users; Search engine also gives more value to regularly updated content.
- Make better internal linking: It is the time when you need to focus on internal linking too. Internal linking simply means that your website pages are internally linked to each other. If the user clicks on a link and found an error then the user will not return to your website that is why all the links must be active and connected.
These are some of the useful things you need to focus on. Analyze your website now to check all the errors and all the mistakes that you have done previously. All this things will surely helpful for your website ranking.