COURSE CONTENT OF THE DIGITAL MARKETING COURSE IN MUMBAI, THANE, NAVI MUMBAI | INDIA
INTERNET MARKETING : EVOLUTION, BENEFITS AND POTENTIAL
What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choice Current players
COMPETITION ANALYSIS
Studying competition sites to understand best practices which can be used.
SEO TOOLS AND TECH ISSUES
Webmaster Tools and basic tech issues while doing SEO
OPTIMIZING THE ADWORDS ACCOUNT
Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campaign
DIVE-IN TO MAIN SMO TOOLS
Deep dive into Facebook,Twitter, Linked In, YouTube and Pinterest.
INTRODUCTION TO ANALYTICS
Importance of the website analytics function & various analytic tools
INTEGRATED CAMPAIGN THINKING AND PLANNING
Putting all the digital marketing tactics together to solve a client problem
UNDERSTANDING SEARCH ENGINES
How crawlers index the web-pages, and rank them.HTML and Tags
OPTIMIZING THE WEBSITE FOR SEARCH ENGINES
How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization
BASICS OF PAID SEARCH
In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens
KEYWORD RESEARCH AND CAMPAIGN STRUCTURE
How to do comprehensive keyword research, Keyword match types and Making a tight campaign structure
SOCIAL MEDIA OPTIMIZATION : HISTORY, BENEFITS AND POTENTIAL
Why is word-of-mouth and PR more powerful than ‘advertising’ Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above
MEASURING SOCIAL MEDIA OPTIMIZATION & ONLINE REPUTATION MANAGEMENT
How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities
ANALYZING GOOGLE ANALYTICS REPORTS
Analyzing and interpreting essential website data
How to Analyze and understand different marketing campaigns Recommending Website optimization actions Custom